A future where sustainable practices thrive within the bike industry.
Our mission at Green Wheels is to empower bike stores and the broader bike industry to embrace sustainability initiatives that minimise waste and promote environmental stewardship.
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Integrating sustainable practices is now essential for every business.
Green Wheels provides education for businesses on sustainable practices and ensures transparency for riders.
We conduct audits in bike stores across NSW to assist them on their sustainability journey.
Waste is avoided and diverted thanks to our bespoke bike industry educational offering.
Watch this space, more stores added everyday to the Green Wheels accreditation.
Our values
Support the bike industry to transition to a sustainable future
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Support the bike industry to transition to a sustainable future
Promote product stewardship for circular economy and waste reduction
Provide the most relevant support and education to the industry
Our goal is to ensure that every bike experience is sustainable. We strive to achieve this by educating businesses on green practices and maintaining transparency with our riders, we aim to reduce environmental impact and foster a culture of sustainability within the biking community. Ultimately, we are committed to transforming the bike industry into a model of environmental responsibility, where every ride contributes to a healthier planet.
Join our network of sustainable bike stores today!
Unlock new growth opportunities for your bike store with Green Wheels! Boost your sales, increase your visibility, and be part of the future of eco-friendly businesses. Don’t miss out—discover how Green Wheels can drive your business forward!
Sustainability is a journey and we’re here to help
If you’d like to find out more about how Green Wheels can support your business, please get in touch.
Waste in our industry
Together, we want to ensure that the bike industry is tackling and minimising waste issues
Green Wheels supports our members by promoting sustainable practices, supporting recycling programs, and encouraging eco-friendly product innovations within the bike industry.
Our ambassadors
With their support, we are driving meaningful change and setting new standards for environmental responsibility in cycling.
Chloe Hosking – Olympian and Hosking Bikes
Chloe Hosking is former professional cyclist, 2018 Commonwealth Games Champion and London Olympian. She is the founder and owner of Hosking Bikes, the only bike brand founded by a professional female cyclist. Chloe has a unique perspective of the cycling industry, drawing insight from the professional peloton and now the manufacturing and retail sector.
“I am by no means an expert, but I understand the importance of our industry taking steps to become more sustainable. I have seen the waste we can generate both while competing and now on the other side of the sport. I am eager to learn from the team at Green Wheels alongside others in the industry.”
Lewis Denver – ReCycle Bicycle Sales
Lewis Denver is passionate about sustainability and upcycling. He is the founder/owner of Adelaide’s only pre-owned bicycle shop, “ReCycle Bicycle Sales”. He describes himself as a real estate agent, but for push bikes, by selling premium bikes on consignment for his clients.
Lewis is an outgoing character who loves to be infront of the camera for TV/YouTube/Instagram and is always up for a chat about anything bike-related.
Nicole Stanners – Founder Muze Women Cycling Apparel
Nicole is an avid cyclist, triathlete, marketer and owner of Muze Women. She is passionate about sustainability and equality.
“It’s important in this day and age that every industry is moving forward on its sustainability goals, whether that be manufacturers, retailer or consumers, but it can be overwhelming to even start. As the owner of a cycling apparel brand, Muze Women, I am on a steep learning curve, but we’re going to do our best to become a sustainable cycling brand one step at a time and we can’t do that without bike shop’s help Establishing something simple like Green Wheels as a start for bike shops on their sustainability journey is a good first step.”
Brought to you by the NSW Environment Protection Authority
