Green Wheels

Our mission at Green Wheels is to empower bike stores & the broader industry to embrace sustainable initiatives.

Our dream is for a future where sustainable practices thrive within the bike industry. Practices that minimise waste and promote environmental stewardship.

Search for a Green Wheels Accredited business near you!

Integrating sustainable practices is now essential for every business.

Our Green Wheels accreditation program provides education for businesses on sustainable practices and ensures transparency for riders.

Green Wheels impact to date

Audits

We conduct audits in bike stores across NSW to assist them on their sustainability journey.

Waste saved from landfill

Waste is avoided and diverted thanks to our bespoke bike industry educational offering.

Stores accredited in NSW

Watch this space, more stores added everyday to the Green Wheels accreditation.

What is the Green Wheels Accreditation Program?

Recycling bicycle tyres

As a Green Wheels member we will support you in implementing sustainable practices into your bike store’s operational procedures:

  • Recycling of bikes, e-bikes, scooters, and other personal transport vehicles.
  • Conducting waste audits to ensure minimal environmental impact.
  • Providing maintenance and repair services to extend the life of personal transport vehicles.

As part of this accreditation, your store will be joining a network of like-minded businesses committed to promoting eco-friendly transport solutions.

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Our values

Support the bike industry to transition to a sustainable future

Promote product stewardship for circular economy and waste reduction

Provide the most relevant support and education to the industry

Our goal is to ensure that every bike experience is sustainable. We strive to achieve this by educating businesses on green practices and maintaining transparency with our riders, we aim to reduce environmental impact and foster a culture of sustainability within the biking community. Ultimately, we are committed to transforming the bike industry into a model of environmental responsibility, where every ride contributes to a healthier planet.

Benefits of joining Green Wheels:

  • Enhanced sustainability credentials
  • Attracting eco-conscious consumers who spend more
  • Marketing & branding opportunities
  • Customer loyalty & attraction
  • Compliance with environmental standards
  • Community engagement
  • Educational resources
  • Positive environmental impact

Join our network of sustainable bike stores today!

Unlock new growth opportunities for your bike store with Green Wheels! Boost your sales, increase your visibility, and be part of the future of eco-friendly businesses. Don’t miss out—discover how Green Wheels can drive your business forward!

Support bike-focused charities

Membership fees go to supporting like-minded foundations.

Sustainable Members Events

Join our network and connect through our community events.

Sustainability is a journey and we’re here to help

If you’d like to find out more about how Green Wheels can support your business, please get in touch.

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Waste in our industry

Together, we want to ensure that the bike industry is tackling and minimising waste issues

Green Wheels supports our members by promoting sustainable practices, supporting recycling programs, and encouraging eco-friendly product innovations within the bike industry.

Rubber waste

Metal waste

E-waste

Our ambassadors

With their support, we are driving meaningful change and setting new standards for environmental responsibility in cycling.

Chloe Hosking – Olympian and Hosking Bikes

Chloe Hosking is former professional cyclist, 2018 Commonwealth Games Champion and London Olympian. She is the founder and owner of Hosking Bikes, the only bike brand founded by a professional female cyclist. Chloe has a unique perspective of the cycling industry, drawing insight from the professional peloton and now the manufacturing and retail sector. 

“I am by no means an expert, but I understand the importance of our industry taking steps to become more sustainable. I have seen the waste we can generate both while competing and now on the other side of the sport. I am eager to learn from the team at Green Wheels alongside others in the industry.”

Lewis Denver – ReCycle Bicycle Sales


Lewis Denver is passionate about sustainability and upcycling. He is the founder/owner of Adelaide’s only pre-owned bicycle shop, “ReCycle Bicycle Sales”. He describes himself as a real estate agent, but for push bikes, by selling premium bikes on consignment for his clients.

Lewis is an outgoing character who loves to be infront of the camera for TV/YouTube/Instagram and is always up for a chat about anything bike-related.

Nicole Stanners – Founder Muze Women Cycling Apparel

Nicole is an avid cyclist, triathlete, marketer and owner of Muze Women. She is passionate about sustainability and equality.

“It’s important in this day and age that every industry is moving forward on its sustainability goals, whether that be manufacturers, retailer or consumers, but it can be overwhelming to even start.  As the owner of a cycling apparel brand, Muze Women, I am on a steep learning curve, but we’re going to do our best to become a sustainable cycling brand one step at a time and we can’t do that without bike shop’s help Establishing something simple like Green Wheels as a start for bike shops on their sustainability journey is a good first step.”

Brought to you by the NSW Environment Protection Authority